You can teach an old dog new tricks, or at least that's what Nike's counting on with its revamped 'Please to Beat You' Ad Campaign. The original Ad campaign for Nike Soccer was so successful they thought they may be able to use it again to help their flagging employment division.
"We're really trying to turn a new corner with factory management. In the past we have used strict discipline and 'punishment reinforcement' as tools to increase factory output. We are revolutionizing management by implementing a positive approach to strict discipline and punishment reinforcment. Where before it would have been "No! You should have thought of that before, Pee in this bucket now!" Now it would be "Oh, I hate to do this, but our washroom's are only for break, but I have a compromise, how about you pee in this bucket now?"
- Dr. Rappalling, Nike's Employment Manager, Indonesia
To augment their revolutionary management style Nike have begun their new ad campaign to change the way Nike's employees in China, Indonesia and Vietnam view their employer.
"We're really trying to turn a new corner with factory management. In the past we have used strict discipline and 'punishment reinforcement' as tools to increase factory output. We are revolutionizing management by implementing a positive approach to strict discipline and punishment reinforcment. Where before it would have been "No! You should have thought of that before, Pee in this bucket now!" Now it would be "Oh, I hate to do this, but our washroom's are only for break, but I have a compromise, how about you pee in this bucket now?"
- Dr. Rappalling, Nike's Employment Manager, Indonesia
To augment their revolutionary management style Nike have begun their new ad campaign to change the way Nike's employees in China, Indonesia and Vietnam view their employer.
Nike's re-vamped 'Pleased to Beat You' Campaign
"As you can see, the ads reflect our new approach. Before, it was all business and 'more shoes now!' Now we're 'pleased to beat you!' We'll take the time to go over your transgressions and help you to get back on track to being more productive. We think it's just a win win situation. For us."
- Dr. Ahore-able, Nike's Employment Manager, China
Since Nike's ad campaign started in their factories, production has increased by 10%, however, there is now a higher turnover rate. Moreover, Nike will be the first to tell you that they only sub-contract the work out to these factories. This means that how much of the 'Pleased to Beat You' Program each factory wants to adopt is up to them. Nevertheless, Nike remains confident they have a winning ad campaign on their hands.
How much of this change in their employment approach was due to the upcoming release of the film Sweat? Well, on this, Nike was mum. (They refused to comment, for the layperson)
The Blogastair, reporting live on location, Ho Chi Minh City, Vietnam
- Dr. Ahore-able, Nike's Employment Manager, China
Since Nike's ad campaign started in their factories, production has increased by 10%, however, there is now a higher turnover rate. Moreover, Nike will be the first to tell you that they only sub-contract the work out to these factories. This means that how much of the 'Pleased to Beat You' Program each factory wants to adopt is up to them. Nevertheless, Nike remains confident they have a winning ad campaign on their hands.
How much of this change in their employment approach was due to the upcoming release of the film Sweat? Well, on this, Nike was mum. (They refused to comment, for the layperson)
The Blogastair, reporting live on location, Ho Chi Minh City, Vietnam
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